Behavior Modification Is The Field Of Psychology - 1555 Words

Behavior modification is the field of psychology that deals with analyzing and modifying behavior, it does this by identifying the relationships between environmental variables and the behavior of interest to determine why the behavior is used; the analyst then uses that information to develop a strategy of change by developing and implementing procedures that alter environmental events to influence behavior (Miltenberger, 2015). There are a wide variety of applications of Applied Behavior Analysis that can be used in a variety of unique situations, and are tailored specifically for the unique individual. I received a referral from a pediatric psychologist concerning a six-year old female named Emily. Emily has recently started first grade and has displayed a significant aversion to going to school. Her parents have related to me that initially she was only reluctant to go, but the reluctance has increased in intensity to severe tantrums now that include banging her head upon the floor. Her parents were told by her teacher that she was well-behaved at school, and had age appropriate academic skills. When questioned, Emily stated that she did not want to return to school because it is not fun anymore, and subsequently her parents have kept her out of school while they attempt to figure out a solution. Of note, is simultaneously with the onset of the tantrum behavior, Emily quit sleeping in her own bed. This behavior increased as well in intensity and frequency until now theShow MoreRelatedEssay on Psychology: The Study of the Mind and Behavior755 Words   |  4 PagesPsychology Concep ts: Psychology is a term derived from two Greek words that translate to life explanation, which makes it an important element of daily life. 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Kanyon Information Technology Solutions Free Essays

Kanyon Information Technology Solutions deals with CRM and ERP software, IT Tier 1 2 Support, Security Solution (network security and such) and ITIL consulting services. The target consumers for these services are the other business houses. In this case, the best approach would be contacting the prospects or target consumers directly through company representatives. We will write a custom essay sample on Kanyon Information Technology Solutions or any similar topic only for you Order Now The best way for the company is to have a zero level or one level distribution channel. Business organizations can be contacted in various ways. The concerned people from the target organizations read business magazines and journals, IT magazine and journals, visit various websites, trade shows, technology shows, events and exhibitions and many others.   These marketing avenues can be capitalized in order to advertise and market these products. Print Media: Print media being traditional way of advertising and marketing are still acceptable people finding it convenient to carry a magazine and read it in their free time. There are numbers of business journals, news papers, IT journals and others which advertise IT and business products. Companies can identify their target consumer and their reading habits and advertise its products and solutions in the same. Website These products are targeted for businesses. It will be beneficial for the company to advertise these on different websites. When a prospect consumer will start looking for IT solutions, he is most likely to check search engines first. The company can advertise as well as can have its own website. The advertising cost in website will be less. Trade shows and other Events: This is other important way to contact target consumers. Trade shows offers an opportunity to demonstrate your products and solutions to the prospective clients. The IT and industry specific trade shows will allow Kanyon Information Technology Solutions to develop their advertising material and business plan according to the industry specific needs. Competitive Sales Force: Competitive sales for can be hired and trained for the product demonstrations and selling. The sales team can comprise of experienced people from the industry or competitors. They can have aggressive sales targets and proper support and facilities to meet these targets. Retailers: KITS can also appoint retailers for marketing of their services. These retailers may have expertise of selling IT products and solutions to the market place. They can be dealing with products and solutions of other IT companies as well. This will allow company to have a retailer with experience and consumer data base. The retailer may contact its existing customers and cross sell or up sell KITS products. Using Wholesaler: Use of wholesaler for the IT products will increase the cost of final product. Wholesaler will contact retailers to sell the products and solutions to the market place. The control of KITS over the retailers would be less. The products may face the problem of different pricing and offers from different wholesalers and their retailers. The channel conflict will be higher and company will have lesser control. IT products are prone to fast changes. It is dangerous for the company to have its product in the form of inventory. Higher the numbers of members in the distribution channel higher will be the inventory time. This will increase the risk of getting products and solutions out dated and out of market place. Reference: Kitchen, P.J. (1994), â€Å"The Marketing Communication Revolution: A Leviathan Unveiled?†, Marketing Intelligence and Planning, 12(.2) 19-25. Kotler, Philip (2001) Marketing Management, New Jersey: Prentice-Hall Inc., 10th Edition Lisa Hoecklin. (1995).Managing Cultural Differences: Strategies for Competitive Advantage. Wokingham:Addison-Wesley Publisher Ltd. Mà ¶ller, K. and Wilson, D. (1995), Business Marketing: An Interaction and Network Perspective. Kluwer Academic Publishers, Norwell. Shimp, T.E. (1997), Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communication, 4th ed. Fort Worth, Texas: The Dryden Press How to cite Kanyon Information Technology Solutions, Essay examples

Simon Leys Notes free essay sample

This is an agreeable view, indeed much of the text centers on the tension between Napoleon, the unlikely bald fritterer and his mythic counterpoint who obscures his companions from recognizing him. This duality of identity comes to a head, in the Chapter the Night Empire, when he is faced with a number of grotesque parodies of himself, who present an image of himself of greater likeness of Napoleon than himself. â€Å" This miserable wreck presented an imagine of his model a thousand times more faithful, more worthy and more convincing than the unlikely bald fruiter who, seated beside him, was examining him with such amassment. Thomas asserts the novella exposes the folly of hero worship; this is shown amply throughout the text. The vanity of Napoleons schemes is illustrated and the divide between the real Napoleon and the mythic Napoleon is displayed. With this in head, Leys presents Napoleon into three individualistic identities. We will write a custom essay sample on Simon Leys Notes or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The historical Napoleon, the fictional Napoleon and the true Napoleon. The historical Napoleon which empowers strength, vanity and power. The fictional Napoleon demonstrates nothing but the death of the physical Napoleon, which therefore leaves the true Napoleon to deal with the historical identity of his death. Moreover, Peter Lockett states that in the Death of Napoleon the legend of Napoleon is far greater than the reality. This is a commendable view because it is so aptly evidenced in the scene where Napoleon encounters an imitator who is of far greater likeness to the Emperor than himself. The irony that Ley portrays when Napoleon learns of his imitators death is filled with dark humor. It is felt that we do not give sympathy to him and we are to mock him. A tendency is felt that Napoleon deserved what he got. However Simmons fails when he posits that the portrait of Napoleon by Leys is completely unsympathetic throughout the entire text . In the final scenes of the novella Napoleons folly is not mocked nor ridiculed but rather painted compassionately. He is making an earnest attempt at setting things right however he is too late. He realizes his wrongdoings and emotions are gone through mockery and dark humor to soft and sympathetic. This could quite lead us to feel guilt of laughing at him and now feeling sympathetic for him. This is evidenced in that the scene is written largely from the perspective of the Ostrich, who views Napoleon in a softer light than the audience and the other characters in the novella. Sympathetic emotions are also encounter when he is faced again with the number of grotesque parodies of himself, who are more worthy and faithful than Napoleon himself. Furthermore, Jane Kelsey states that in the text Leys suggests that we are defined by the opinions or beliefs of those around us. This is an agreeable view throughout the basis of the book as Napoleon is not recognized as the â€Å"great† emperor but more so a living peasant, an anybody, and merely not the legend, the reality once praised and recognized. The appearance of Napoleon and the boatswain is evident through â€Å"between his idol and this ugly little man, with his potbelly and knotty knees, and that he was sacrilege to him† The irony of this is shown that no one actual of great importance realize who Napoleon is actually is. Nigger Nicholas and the medical officer can put him back on the great pedestal that he once claimed. It has risen to the point again, that the myth is greater than the legend himself. His is like a forgotten chandelier in a ruined house. He has the ambition of power and greatness but his not being recognized as it. The esteemed individual or the â€Å"special† person factor is eliminated. Once again, Leys has made this evidential when Napoleon learns the death of his imitator and quotes â€Å"and who would ever recognize him, now that there was no longer anyone to wait for him. Leys leave finally the unanswered question, of do we have the ability to control our own identity. Unfortunately, Napoleon chooses what defines him. He could have settled into bourgeois prosperity and lived happily with the Ostrich however he let ambition and the desire for power and strength carry him away to the very end, when in reality at the end of the text, that was not was important. For what is then Leys intention of the whole novella? It is quite initially what Paul expressed in the opening. What a pity to see a mind as great as Napoleon’s devoted to trivial things such as empires, historic events, the thundering of cannons and of men; he believed in glory, in posterity, in Caesar, nations in turmoil and other trifles absorbed all his attention.. How could he fail to see that what really mattered was something else entirely? † Napoleon, obsessed with power and glory was missing the point, and in the end wasn’t even beneficial as the myth of Napoleon was t he only thing Napoleon related. The things are mere trifles compared to what truly matters namely love and compassion. The virtues of living.

Free Essays on Comparing Ethan Frome To The Scarlet Letter

â€Å"Ethan Frome† by Edith Wharton is about a man named Ethan and his struggle to find happiness. He lives in a run down farm with his wife Zeena who thinks that she is sick. After Taking care of Zeena for six years they hire Mattie to help around the house, Ethan falls in love with her and they have a relationship suspicious to Zeena. This novel is quite similar to â€Å"The Scarlet Letter† by Nathanial Hawthorne. Some of the main similarities are, affairs outside their marriages and physical memories resulting from them as well as unhappy endings. With Ethan’s mother very sick, his cousin Zeena came to relieve Ethan and become her aunts nurse. Ethan’s mother died and after the funeral after moving out Ethan asked Zeena to marry her out of his fear of being alone in the farm house. After the marriage Zeena became sick and nobody knew with what and when Mattie came to help around the house. Ethan fell in love with her having another relationship while he was married. In the Scarlet Letter, Hester Prynne had an arranged marriage with Roger Chillingworth who sent her to a colony in Massachusetts before him. After two years of not seeing her husband she had an affair with her minister Reverend Dimmsdale, while she was married. After some time Zeena became suspicious of Mattie and Ethan and sent Mattie away, saying she needed hired help. Ethan confessed his love to Mattie who felt the same way. They wanted to run away together but Ethan was a poor man and could not afford a train ticket, suicide seemed to be the only solution of getting away from Zeena. Ethan and Mattie planed on crashing their sled into a tree suspecting it would kill them, but it only left Mattie Crippled from the neck down and Ethan with a horrible limp. In Hester’s case the result of her affair was a child, Pearl. Both these were a constant memory of what they had done. Ethan wanted to spend the rest of his life with Mattie, and he got his wish... Free Essays on Comparing Ethan Frome To The Scarlet Letter Free Essays on Comparing Ethan Frome To The Scarlet Letter â€Å"Ethan Frome† by Edith Wharton is about a man named Ethan and his struggle to find happiness. He lives in a run down farm with his wife Zeena who thinks that she is sick. After Taking care of Zeena for six years they hire Mattie to help around the house, Ethan falls in love with her and they have a relationship suspicious to Zeena. This novel is quite similar to â€Å"The Scarlet Letter† by Nathanial Hawthorne. Some of the main similarities are, affairs outside their marriages and physical memories resulting from them as well as unhappy endings. With Ethan’s mother very sick, his cousin Zeena came to relieve Ethan and become her aunts nurse. Ethan’s mother died and after the funeral after moving out Ethan asked Zeena to marry her out of his fear of being alone in the farm house. After the marriage Zeena became sick and nobody knew with what and when Mattie came to help around the house. Ethan fell in love with her having another relationship while he was married. In the Scarlet Letter, Hester Prynne had an arranged marriage with Roger Chillingworth who sent her to a colony in Massachusetts before him. After two years of not seeing her husband she had an affair with her minister Reverend Dimmsdale, while she was married. After some time Zeena became suspicious of Mattie and Ethan and sent Mattie away, saying she needed hired help. Ethan confessed his love to Mattie who felt the same way. They wanted to run away together but Ethan was a poor man and could not afford a train ticket, suicide seemed to be the only solution of getting away from Zeena. Ethan and Mattie planed on crashing their sled into a tree suspecting it would kill them, but it only left Mattie Crippled from the neck down and Ethan with a horrible limp. In Hester’s case the result of her affair was a child, Pearl. Both these were a constant memory of what they had done. Ethan wanted to spend the rest of his life with Mattie, and he got his wish...

Comma After Introductory Phrases

Comma After Introductory Phrases Comma After Introductory Phrases Comma After Introductory Phrases By Maeve Maddox A reader asks why there is no comma after the introductory phrase in the following sentence from one of my recent posts: At a recent writers’ conference I heard a successful self-published author say, â€Å"Readers are not looking for great writing; they’re looking for a great story.† I formerly put a comma after every introductory word or adverb phrase of any length, but I’ve begun leaving it out unless I think its absence will create reader double take, as in the following: Before eating the members held the business portion of the meeting. Below the cars covered the lawn. Until the morning fishing is out of the question. These introductory phrases demand to be set off: Before eating, the members held the business portion of the meeting. Below, the cars covered the lawn. Until the morning, fishing is out of the question. Authoritative recommendations vary. An online grammar site sponsored by Capital Community College in Hartford, Connecticut states: It is permissible, even commonplace, to omit a comma after most brief introductory elements - a prepositional phrase, an adverb, or a noun phrase. The Chicago Manual of Style also indicates that the comma after an introductory adverb phrase may be left out: An introductory adverbial phrase is often set off by a comma but need not be unless misreading is likely. Shorter adverbial phrases are less likely to merit a comma than longer ones. The Purdue Owl also advises that the comma after some introductory elements, such as â€Å"a brief prepositional phrase,† may be left out. Unlike some of the other sources, the OWL gives us a clue as to what we may consider â€Å"brief†: â€Å"a single phrase of fewer than five words.† But while some authorities condone leaving out the comma if no confusion can result, others caution discretion as the better part of valor: The Longman Handbook: Sometimes the comma after an introductory word or word group is required; sometimes it is optional. When you are uncertain, stay on the safe side: use a comma. Penguin Writer’s Manual: Even where there is no real danger of confusion or absurdity, it is usually better to insert a comma than not. And our own Precise Edit: Use commas even after short introductory descriptions for consistency. As with whether to use the serial comma in a list of adjectives, writers have a choice regarding the use of a comma to set off an introductory phrase. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:85 Synonyms for â€Å"Help†Deck the HallsThe Difference Between "Un-" and "Dis-"

A jornal opinion article Essay Example | Topics and Well Written Essays - 750 words

A jornal opinion article - Essay Example The country’s exports also fell, considerably, due to slow-down of economies in countries like China and Euro zone nations. According to the article, the corporate decision makers are delaying their investment plans, as they have their own apprehensions on Federal Budget Policies and forthcoming US elections. These factors, among others are reasons for delaying the investment decisions by those responsible for corporate spending. As they are delaying the implementation of big projects, partly due to slow demand, world-wide, the big businesses are looking forward to government action on issues involving ‘tax cuts’ and ‘fiscal deficit’. During the meeting with President Obama, top executives of leading companies, including Apple and JP Morgan Chase agreed to work together for betterment of investment climate in the country. As the article date is 19 Nov 2012, it informs the readers that the spending by major corporate businesses was excellent during the whole year, except the recent months when it slowed down considerably. This was supported by the figures quoted in the article, which showed that S&P’s listed 500 stock index companies spent around $ 580 billion on the purchase of plant and equipment for business expansion. However, the reversal in the capital expenditure plans, during the third quarter of 2012 was a sign of worry for the future, although the current scenario presented in the article was not that gloomy. The slow down was due to lower fuel prices, higher job opportunities and better housing market. The article has held the global slowdown responsible for the reversal of investment plans in third quarter of 2012. Giving an example of reducing demand of coal and other minerals in China, the article informs that the result of this has been reduced orders for earth moving and other heavy equipment for American giant ‘Caterpillar Inc.’. Other areas of concern provided by

Genetic Engineering of Crops Technology Research Paper

Genetic Engineering of Crops Technology - Research Paper Example In some cases, GM crops may yield entirely new products that are not normally derived from traditional crops such as medicines (Berg & Mertz, 2010). Deoxyribonucleic acid (DNA) is found in all living things. It is a complex self-replicating molecule used by cells to pass hereditary characteristics or traits from generation to generation. It carries information that an organism needs to make protein molecules - the structural and functional constituents of the cell. Proteins are long chains composed of smaller molecules called amino acids. There are 20 different kinds of amino acids that determine how the protein will work in the cell, the structure it will take or the job it will do. DNA is the blueprint that determines the order of amino acids for any given protein. DNA differs with each species (British Medical Association, 1999). Genes that are moved from one species to another are called transgenes. Crop varieties can be created by transgenic engineering, which is the deliberate human introduction of a gene from one species, modified crops or GM crops. Although this module focuses on modifying agriculturally important plants, the principles are the same in relation to both animal husbandry and medicine, to others which are often referred to as genetically (Donnellan, 2004). Herbicides and insecticides are expensive, can pollute both the air and water and may also have negative health effects on those who apply them or work around them. In many less developed countries, the lack of safety equipment and training often results in serious health injuries and environmental degradation linked to the use of agricultural chemicals. It is the benefit to all to reduce pesticide and herbicide use (James, 2008). Farmers often rotate crops in fields, periodically sowing plants such as alfalfa that is associated with nitrogen-fixing bacteria in their roots.  GM technology is heavily covered by patents. Perceived intellectual property issues create an impression of a barrier to technology transfer. There is an urgent need for more informed policy debate about the role of intellectual property rights in biotechnology and technology transfer.